FTA: Project Blitz materials suggest that legislators are careful to identify this as “private speech” which the driver can choose over other license plate language. However, at least one state (Mississippi) has made the “In God We Trust” license plate the standard, requiring people to opt out of the language rather than to opt in, creating government-favored religious speech.
The second focus favors “sexual intercourse only between a married man and woman.” According to the report, although the Supreme Court has ruled that states must allow same-sex marriage, states can still make it clear that they favor heterosexual marriage: