I decided long ago that I've met used car salesman in the shoddiest car yards that are more genuine and more convincing than Mr Zuckerberg. You only have to research about how he started that FB to see that this is a person who is ethically challenged, to put it politely. After this story, I cannot imagine why anyone would keep a FB account. I understand that rival sites to FB are developing, and if they can operate on a more ethical basis than FB then more power to them. Personally I have no interest but I know others do. Surely such sites can be managed transparently and ethically.