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LINK Opinion: Facebook's alarming plan for news feeds - CNN

Kara Alaimo, an associate professor of public relations at Hofstra University, is the author of "Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication." She was spokeswoman for international affairs in the Treasury Department during the Obama administration. Follow her on Twitter @karaalaimo. The opinions expressed in this commentary are solely those of the author.

(CNN)Worried about recent news reports that Facebook knows that Instagram, which it owns, hurts the mental health and body images of teenagers? You can thank strong reporting from the media for raising that concern.

But you should also be worried that Facebook has developed a way to lessen the chance that you'll hear about such criticisms of the platform in the future. The company now plans to show users more positive articles about itself in news feeds, using what is known as Project Amplify, according to The New York Times, citing as sources three people with knowledge of the effort.

If certain favorable stories are given priority, that by definition leaves less space for more objective reporting to be shared in news feeds, since users can only read a finite number of stories each time they log on.

The plan is downright alarming and underscores the importance of seeking out news outside of social platforms.

According to the Times, Facebook plans to show users more articles that make it look good -- including some written by its own employees. The Times reports the initiative was personally approved in August by chief executive Mark Zuckerberg. The company told the Times it hadn't changed its approach. But a spokesman also seemed to suggest it was making a change, telling the Times, "people deserve to know the steps we're taking to address the different issues facing our company -- and we're going to share those steps widely."

The reason this plan is so disturbing is because Facebook is one of the primary places Americans get their news. According to a just-released Pew survey, 48% of adults sometimes or often get their news from social media.

If Facebook prioritizes articles that it perceives as favorable to its image, users may, of course, see fewer critical stories since they likely will not be given priority and amplification in the same ways as the pieces the company likes. It would also be a short step from here to censoring articles attacking the company altogether. That could limit an urgently needed national debate about what Facebook and other social networks are doing to the country.

It's never been more important to have an honest reckoning about the problems technology companies are creating and how to fix them.

For example online misinformation poses a direct threat to America's democratic system. According to Facebook's own figures, a campaign by Russia to spread disinformation around the 20 presidential election reached 6 million Facebook users and 20 million Instagram users.

Misinformation originating from the conspiracy group QAnon around the 2020 election helped spread the false perception that the election was stolen from former President Donald Trump and drove participation in the deadly January 6 attack on the Capitol, according to Mia Bloom and Sophia Moskalenko's newly published book "Pastels and Pedophiles: Inside the Mind of QAnon."

Bloom and Moskalenko write that "Facebook determined that QAnon was dangerous relatively late in the game" -- two years after the group was banned by Reddit. And, of course, Facebook only suspended Trump -- who had a history of using bellicose language -- from its platform after the January 6 attack. The company's oversight board later found that Trump's "words of support for those involved in the riots legitimized their violent actions."

If Facebook users miss out on critical coverage of how social media is affecting elections and only or primarily see content the company perceives as favorable, they will be less likely to have the national debate the nation urgently needs about how to safeguard future elections from violence, foreign interference and misinformation.

Americans will also be less likely to fully contend with what social media is doing to us as people.

While it was chilling to read a recent Wall Street Journal report that Facebook is well aware that Instagram makes girls feel bad about their bodies, it would have been even more surprising if Facebook were not aware of these problems.

Research has long shown that users post self-promotional content on social media, and this provokes envy in their friends. Over time, envy has been documented to damage a person's mental health, diminish their sense of well-being and self-worth, cause them to become dissatisfied with and withdraw from groups and even cause depression. (Instagram's head of public policy, Karina Newton, wrote in a post in response to the Wall Street Journal article that the piece "focuses on a limited set of findings." She said research shows that social media has both positive and negative effects -- making people feel both more connected and more lonely -- and that the company recognizes that its "job is to make sure people feel good about the experience they have on Instagram." )
These aren't even the only problems with social media. As I've said before, Facebook also tracks users' activities online and can use and share this information in ways that seriously compromise their privacy. But you get the idea.

The dangers posed by Facebook and other social media platforms aren't abstract. They affect users' ability to make informed decisions about who to vote for, how to ensure the peaceful transfer of power between leaders, protect the mental health of children and more. We can't afford to have tough reporting on these issues replaced with puff pieces that populate Americans' news feed and are pleasing to Facebook's public relations team.

Of course, even without this policy, relying on Facebook for news was never a good idea.
As early Facebook investor Roger McNamee wrote in "Zucked: Waking Up to the Facebook Catastrophe", the company's platform is designed to show users extreme stories, since they're what keep them online longer (and therefore, of course, generate more ad revenue for the company).

Those kinds of stories aren't necessarily the ones that keep us most educated and informed about the issues our communities and country are facing. That's why it's so critical for Americans to seek their news outside of tech platforms, directly from trustworthy media outlets.

There's absolutely nothing to like about Facebook's chilling new policy. It will almost certainly cut down on users' knowledge of the dangers posed by social media. The only way to avoid this filter is to seek news directly from legitimate sources that aren't motivated by the desire to make Facebook look good.

HippieChick58 9 Sep 23
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2 comments

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1

It is more alarming every day that so many refuse to seek out better sources for information besides FB.
I only got a FB account because my most favorite cousin and I can keep in touch more easily. I have 25 friends on my FB list. It also helps with local information content, like wildfire info, snow closures, etc.
Of course Heather Cox Richardson still does her weekly video chats and those are WONderful.
I mentioned many times my situation with my identical twin - raised the same - but I have always had a high functioning bullshit meter and somewhere along the way hers froze up. I don't think she get a lot of news on FB, she relies on fox, oann and newsmax, but she does get reinforcement of her christian and political beliefs. It's sad when I hear her parroting the bullshit.

5

Seeking news from reputable news sources instead of Facebook has always been the only way to know what's really going on.

A digital subscription to most newspapers is a bargain, there are many decent news sources that are free. People are lazy.

@MizJ Hell even if you don't want to do a subscription you can get to the site of AP, Rueters, etc. and get decent reports on what is happening. Thing is how do you get people to do that?
My younger sister and I have tried to get our other sister (my idential twin) to seek news other than on fox, oann or newsmax and she refuses to change her thoughts when presented with facts.

@silverotter11 Tell them that there are both pictures and words on the digital versions of the Times and the Post?! Just kidding. My family differs from yours as I am the only Leftie and thus have to deal with their abusive rhetoric. To make matters worse I probably have 40-50 IQ points on them. Yours is the 64K $ question. First problem is that the Faux News watchers behave like CULT MEMBERS. They become indoctrinated. From what I have read some of them (and Qanon is the same) will sometimes have an awakening when their cult says something so outrageous they start to question. Holy crap! the room just got VERY bright. What if we show them things from their cult that make them question? Remember, we are dealing with core beliefs. If we can rattle those beliefs what would happen? I might be onto something here.

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