Supermarket rant. If I wander into any supermarket in the country I know that fruit and veg are in the first aisle, then meat and cheese, then dairy etc all the way through bread in the last aisle. It's been an unwritten rule forever. So why oh why can I never ever find the damn eggs? I sometimes feel that every supermarket in the country conspires to put them in a range of totally unfathomable places just to piss me off. I feel better now. Thanks for reading.
They do it on purpose to force you to look at ten thousand other products before you find the eggs.
These psychologists who treat us like lab rats in a maze don't realise, that for some people these tricks don't work.
Supermarkets are in a constant state of merchandising flux.
The impermanence of product locations is vital to the encouragement of impulse buying.
However the customer is infinitely adaptable and will within a matter of days memorise a new layout and avoid falling in to the devious trap of the planogram ensnarement.
However the location of the egg display is the trick within the trap.
It is an inviolate law that the egg display can only be found once you know where it is, and may only be guided to by the most cicuitious route possible, thus ensuring the maximum exposure of the customer to those shelves of whatever currently overstocked, overpriced and heavily pushed, mistakenly ordered old tat we are desperate to get rid of before its sell by date.
I have a theory about this. When you go to buy eggs, your brain is looking for things that look like eggs - after all, we all know what an egg looks like, don't we? Unfortunately, we're not going to see them in the supermarket, because what we need to be looking for in a large cardboard box filled with smaller boxes containing eggs.
The only problem I have with supermarkets is when they remerchandise!!!! I can never find a fucking thing. Shopping is, go in, grab my bits, pay and leave. It is not a trip to museum to browse and take it all in, it's a shop!!!!
@beansontoast I know, it's like a family day out or the social event of the week! #ffs
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