I try to be respectful as long as they are. I tell them that I don't believe in their afterlife and its my concern not theirs. If they get belligerent, I try to separate myself from them and if I can't I give them the old "its your hell, you burn in it".
"Um, no thanks. The Flying Spaghetti Monster has better plans for me."
It depends on who's there. If going to Hell means I can meet Aristotle, Nietzsche, Evariste Galois, Alan Turing, Carl Sagan, Jean-Paul Sartre, and more of my heroes, then I tell them I can't wait to go to Hell. Also I'm pretty sure Hell will have some kick-ass heavy metal playing 24/7.
I laugh.
Possibly comment on how it'll be a party and that with all the other scientists we'll have probably figured out some geothermal powered cooling system. If they persist then I'll pull out my notebook and start explaining science to them until they get bored/frustrated and walk away.
Why would an all loving caring God want to punish the people he loves.
"ill be waiting for ya with a picnic basket"
I say "If you want to have a discussion about religion. One where we are not trying to prove each other wrong but trying to understand each other then I am in. If you want to force your belief down my throat I have no interest in that conversation or continuing to acknowledge your presences."