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QUESTION ROAR for Good, a Company that Makes a Wearable Emergency Button for Women

For when you're out late by yourself...

Yasmine Mustafa (Philadelphia, PA) has your back. She cofounded ROAR for Good, a company that makes a wearable emergency button. Put it on your bag or wear it like a necklace. Pressing it sends a message to your emergency contacts with your location. Thanks Yasmine.

The Problem ;

Every day, women face the threat of harassment, assault, and violence.

37%

of women say they do not like walking home late at night.

65%

of women have experienced street harassment.

1/4

college women will be sexually assaulted.

1/3

women experience violence from their intimate partners in their lifetime.

Dougy 7 Feb 3
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34 months of extensive research and product development
12 personal defense instructors & police officers interviewed
557 Athena devices user-tested
Our Mantra

We envision a world with fewer assaults, less worry. One that’s safer. Where anyone can live their life boldly. So, we started ROAR for Good.

Athena is just the beginning :

We do not just want to put a bandaid on the problem of violence against women. In addition to Athena, we are committed to getting to the root cause of this violence.

The ROAR Back Program : For each device sold ,

we ROAR back a portion of the proceeds to educational programs that have been shown to increase empathy and reduce violence.

Purchase with a Purpose

We’re extremely proud of our Certified B Corporation® status. This means we meet rigorous social, environmental, transparency, and accountability standards. By buying from us, you’re using your purchasing power as a force for good.

Dougy Level 7 Feb 3, 2018
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