Yes, like William said, it lost a bit, especially when I viewed it on the front page where only the video was visible, and the text did not seem to relate to it. Interesting video though.

Though I do wonder if baboon cultures do not vary from troop to troop, and change over time a lot anyway. I remember seeing a documentary about a group of Langur Monkeys, whose culture changed almost overnight, when a single bullying leader was overthrown in a coup, and a similar one about chimps. Which makes me wonder if he is not perhaps overstating the case and the uniqueness of his own, special troop, of which no doubt he is very fond.