I think most of us are aware of Episode 1 so here's Ep 2. Looks like a great primer to help us understand and engage the predicament (much better word than problem).
30 minutes is too long.
If you cannot say it in a few sentences, it needs work or it is obfuscation.
IMO the Perfect example of a perfect statement is Einstein's E=mc/squared
I'll talk to him.
@AnneWimsey I can never remember the guy's name who invented string theory (begins with a K and is Asian) but he keeps talking about an elegant equation which takes an inch to write out.