I have posted this group lots of times. This group once had in-person meetings and it was the first atheist group I ever joined. I'm still a contributing member. Words can matter, a lot.

I like the idea of it, but the name puts me off, as sounding egotistical or condescending toward others. With a different name, who knows, I might have really championed it when I first heard of the organization. My view is naturalistic, so I don't mind just saying that and I do when describing my world view to my clients.

It was an attempt to rebrand skeptics/atheists/agnostics, like most rebranding it did not get very far, which is perhaps no bad thing. "A rose by any other name." May smell just as sweet, but too many words just add to the confusion.

This goes back a while. I remember Dawkins and others promoted it. It sort of didn't really take off, as I recall, and became a bit of a butt of jokes. I'm not putting down the idea of it, but that's my recollection of it. I also think it about a decade ago and there was also an attempt to create Atheism+, combining atheism with progressive views. Richard Carrier was involved in that too. These things are hard to get going.