You know how it goes... something stupid and insane gets shared and shared and shared and shared and enough already!!! and shared and shared and shared...
...and then you find out it was all a hoax. People line up with pitchforks and burn effigies of your likeness demanding your head on a pike for sharing misinformation. Especially if you're a Scientist and should know better.
Well that is what I was hoping would happen this time. But nooo. It's true. It's really true! May Cthulhu look mercifully upon us.