I do not believe that it is as much as the size of the population as much as it is the way the size of the population chooses to live their lives as compared to the way the Greed of Corporation chooses to manipulate the human consumers through mass media.
its a bit of both as it goes.
@LetzGetReal your welcome
For those who want to make the largest possible positive impact on NOT harming the environment there are two HUGE things that should be in their life plans:
I belong to a committee at work called Envirocare. We promote environmental awareness and initiatives at work such as paper and battery recycling. We also raise funds for community activities such as wildlife rescues and sustainable energy programs in schools. Two or three times a year we work on "greening" projects such as roadside cleanups and community gardens. We welcome ideas and resources.