Couple of thoughts. I wonder if the move to a paganism is a natural step to a generally much less "religious" society. One of my friends who was born Catholic over the years went from Catholic to Lutheran - evangelical - Buddhist - taoist - agnostic - atheist. Sort of a rigid / dogmatic to nothing.

Shouldn't that be "astrologically"?

Good. As the article notes, "it's a 'pre-Christian tradition' that promotes 'free thought' and 'understanding of earth and nature.'". Better than rigid intolerant belief that some mystical being controls everything.

It is sad that according to the article it seems that people are simply replacing one mythology for another.