This is an interesting article on magical thinking.
"Survival requires recognizing patterns—night follows day, berries that color will make you ill. And because missing the obvious often hurts more than seeing the imaginary, our skills at inferring connections are overtuned."
"Magical thinking can be plotted on a spectrum, with skeptics at one end and schizophrenics at the other. People who endorse magical ideation, ranging from the innocuous (occasional fear of stepping on sidewalk cracks) to the outlandish (TV broadcasters know when you're watching), are more likely to have psychosis or develop it later in their lives."
"You wouldn't want to be at the skeptic end of the spectrum anyway. "To be totally 'unmagical' is very unhealthy," says Peter Brugger, head of neuropsychology at University Hospital Zurich."
So, what is a rational thinking person to do? Is this just our human condition?
Try to spot it when it happens and don't let it interfere with your life in a negative way. Other than that, have fun with it! It's not just human nature, it is literally how our brains evolved to process reality. The big downside these days is that the science of advertising and propaganda has grown increasingly effective at manipulating these tendencies to affect how we think. I don't know the answer to that one. Interesting article.