I have a cognitive failure: I cannot understand why people reject facts, however uncomfortable they may be. My mortality is a fact and while my emotional reaction to that fact may vary slightly over time I nevertheless accept it. Moreover, I think it foolish to reject the fact, due in part because acceptance of it allows me to better plan my life.

@anglophone Problem is there are facts and there are facts. Depends on who is receiving, who is sending and how do the facts apply. Facts are not always straightforward and it takes a true reasonable mind to accept what is true or not.My late partner was the most reason based person I or people who knew her ever met. However, it was sometimes a balancing act. If there was an event she really wanted to go to (like a dance - Abby road came here once a year and she loved the Beatles) but she knew the next day she would be out with a headache. So what was planned for the next day and was she willing to go through the pain. Sometimes yes and sometimes no.

I see the backfire effect every time I present a religious fundamentalist with relevant facts. The amygdala shuts down the pre-frontal cortex every time because they become massively stressed by facts that are at odds with their preconceptions.