"Misinformation is a booming industry, and that is often exactly what it is. Sometimes it may emerge organically, out of sincere error or misunderstanding. But increasingly misinformation is being weaponized to achieve specific goals. That goal might be to protect the interests of a corporation or industry, to promote a candidate or particular policy position, to engage in a broader culture-war, promote an ideology, or just sell a brand or product. Recently it has become more apparent to me that often there is a common strategy to weaponizing misinformation. It’s likely always been there, but is getting more blatant."

A fascinating yet short (arguably too short) piece about the spread of misinformation and how we might possibly be able to fight it. (Thanks to @Druvius for his link which wiki-walked me to this link.)