Netflix announced Wednesday it plans to start cracking down on password sharing among watchers, and customers are not taking it well.

The company said in a statement that in the past it has encouraged account sharing among its 222 million subscribers, with features such as profiles and multiple streams, but that the practices are "impacting our ability to invest in great new TV and films for our members."

Netflix said it won't ban password sharing, but those who do it will have to pay. It will be testing the change in three countries — Chile, Costa Rica and Peru. For 2,380 Chilean pesos, 2.99 U.S. dollars and 7.9 Peruvian sol, respectively, users can add up to two profiles.