The Food and Drug Administration has issued a marketing denial order to Juul, telling the company to remove its e-cigarettes from the U.S. marketplace — a decision that promises to shake up the vaping market.

The decision applies to "all of their products currently marketed in the United States," the FDA said.

Citing the FDA's review of Juul, which accounts for a large portion of the U.S. e-cigarette market, FDA Commissioner Robert M. Califf stated, "We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping."

In response, a Juul representative said the company will fight the decision.

(I have read and heard on NPR about health issues from long term use of E-cigarettes, as inhaling the oils are causing never before seen health issues for consumers of the products.)