2017 was the year of the “red pill,” a term used first used online by men’s rights activists that alludes to a scene in the sci-fi movie “The Matrix” where the protagonist must decide between taking a “blue pill” that will allow him to continue living in blissful ignorance or a “red pill” that will awaken him to the bitter realities of the world. Online, recruits to the alt-right swallow metaphorical “red pills” when they finally internalize an alternate reality where Jewish people operate conspiracies to control humanity, white people are victims of modern racism, and immigration is destroying Western culture. Infowars architect Alex Jones recently co-opted the phrase to sell a heart-healthy supplement that promises to promote “healthy aging and cognitive function,” which should help combat the constant stress the conspiracy-minded among us must be under.