I used storytelling in my teaching in many ways and with various content. It was so much more effective tgan lecture and seat work.

Ten years after Bruner published AM, PW, he published "The Culture of Education." In this book, he changes his mind about the dichotomy between the narrative and logico-scientific modes of thinking. "...grand theories in science are perhaps more story-like than we had expected." (p. 122) Hutto further proposes in his Narrative Practice Hypothesis that all cognition has its basis in narratives of a certain kind, those based on intentional acts.

Most people search for facts which substantiate their emotional conclusion which they've already come to.
narrative by its very nature engrosser's listener and stimulates The Listener emotionally.
argument also stimulates the listener emotionally, requires The Listener to concede or affirm the point both can be effective they must appeal to the emotions to be effective.

Jerome Bruner was a cognitive psychologist, in the same camp as, but differing greatly from Jean Piaget. -- a camp I agree with greatly. What Bruner is talking about is the difference between science and mental construction and creation. Science can test ideas and give us partial answers, but it is the act of constructing and using cognitive structures and schema which gives us the ideas and innovations which can be put to the test. Piaget gave us much more that explains how the human mind functions.

Narratives seem to present emotionally based arguments, of a kind not possible for a logistical argument, where the reader's imagination is compelled more by empathy with the story and its characters...than say by a nihilistic argument.

“We start off with high hopes, then we bottle it. We realise that we’re all going to die, without really finding out the big answers. We develop all those long-winded ideas which just interpret the reality of our lives in different ways, without really extending our body of worthwhile knowledge, about the big things, the real things. Basically, we live a short disappointing life; and then we die. We fill up our lives with shite, things like careers and relationships to delude ourselves that it isn’t all totally pointless.”
― Irvine Welsh, Trainspotting

I think I would like that book. Narrative was the way of myth for such a long time. I hope it won't die out completely. Argument is rationality based. Pirisg's Zen and the Art of Motorcycle Maintenance did a fine job of trying to unite the two in his concept of quality. The divide is often expressed as Classical and Romantic. There is a sense out there, not entirely new, that the classical approach leaves out a lot of human experience, not being made for certain tasks, such as giving meaning to life.

Narratives are much less likely to foster resistance.