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Last week, in response to the passage of draconian anti-abortion laws in several U.S. states, a Los Angeles–based makeup company announced that for four days it would be donating 100 percent of its revenue to organizations that support reproductive rights. The company, which was founded in the aftermath of the 2016 presidential election “by a group of jaded romantics,” is no stranger to controversy. The provocation begins with the company name: Lipslut.

Tagurrit 4 Oct 14
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Penzeys spices has done similar sorts of things with its money. I have no interest in lipsticks but i will pay for good flavors

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It is time for women to learn stuff, and help each other. Maybe also we should refuse sex to all men until they knock off their unwanted & unwarranted attempts to control us! I'm thinking 10 days ought to do it.....

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Birthed in the aftermath of the 2016 presidential election, Lipslut was founded in Los Angeles by a group of jaded romantics. We're a middle finger to the current sociopolitical landscape and practices found in the cosmetics industry. We pride ourselves on taking action and putting our money where our mouth is. While trends may come and go, we believe questioning the world around us and working towards improving society will always be “in vogue.”

Expect us to provide the best possible products, and to work hard towards solving the issues you care about. Join Lipslut on our path to changing the world one face at a time.

What is Lipslut’s long-term vision?
We want Lipslut to be a movement that you are genuinely proud to stand behind. With your help, we believe Lipslut will become a household name for progressives and conservatives alike, albeit for different reasons. From there, we’ll use our platform to shake things up for the better.

We plan to work with you through social media to offer a broad range of quality cosmetics, and to continue to help the causes you care about. Consider yourself a part of the team.

Why are we doing this?
Let’s just say we aren’t too pleased with our current sociopolitical landscape, and the standards of the cosmetics industry in general. Chances are you aren’t either. Rather than lip service, we’re putting our money where our mouth is.

[lipslut.com]

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