Well, that went well.

WORLD NEWS AND COMMENTARY from Jeff Childers

Ad Age ran a predictable story yesterday headlined, “Bud Light’s Marketing Leadership Undergoes Shakeup After Dylan Mulvaney Controversy.”
The sub-headline explained, “Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen.”
Miss Heinerscheid, pictured, is not smiling now. But, before being given some time off to reflect on what went wrong (an inexplicable conundrum she continues wrestling with), she had been working on some more terrific ideas for the beleaguered brand. She was thinking something like maybe a Bud-Light sponsored photoshoot of plus-sized models in micro-bikinis? Wait! It would be even better if they were all bearded! Bold, bearded, blubbery, beachwear beauties hopped up on Bud Light!

That’s six B’s right there!

But for some reason, Miss Heinerscheid’s new marketing pitch failed to grip the corporate imagination, and according to Ad Age, the Big Beer Brewer brought in new brand bosses at Bud Light.

Ad Age explained Beer Business Daily first reported the news. I did not make that one up, I promise.
Okay, okay, I’ll stop!

Ironically, in a podcast recorded right before the Trans Spokesgirl controversy erupted, Heinerscheid denounced Bud Light’s previous marketing campaigns as too “fratty” and “out of touch,” and suggested the brand could use more “inclusivity.” Hence the fake girl for a fake beer. Apparently, but unknown to Miss Heinerscheid at the time, her idea of “inclusivity” didn’t include herself, who is now the one who is “out of touch.”