More examples of the boomerang effect would be presented in the years that followed. In 1973, for example, psychologists presented evidence that the social message of the TV sitcom All in the Family had backfired. The show’s creators aimed to skewer and rebut the attitudes of its central character, the bigot Archie Bunker. But when scientists surveyed high school students in a Midwest town, they found that the most prejudiced teenagers in the group were the ones most likely to be watching Archie every week. “The program is more likely reinforcing prejudice and racism than combating it,” the researchers concluded.