I'm not sure what to make of this. Has the store corporation just decided to promote honesty? What is their motivation? Maybe I'm too cynical or paranoid.
BTW... I've never really really been a big fan of women's (or men's) cosmetic things. But if it makes people feel better about themselves...
Remember when they stopped selling cigarettes because "We are greatly concerned over our customer's health"? They still have great prices on a variety of liquor though.
Long gone are the laws that forbid Joe Namath from selling panty hose.
Trying to win women back after they massively botched their policies. To little to late.
I think it is insulting...like women and men don't know that already in this age of selfies, photoshop, glamor shots, celebrity sitings, etc. etc.
Seriously? What a waste of brain cells to even think of this...