What’s intriguing about Tyson’s upcoming news and likely vegan product launch is that Tyson is so ubiquitous in the marketplace. Tyson products are in seemingly every major grocery case from coast to coast: in middle America, in Walmarts, in Krogers, etc. Tyson isn’t some hipster brand from L.A., it’s the chicken your aunt in Duluth buys, and it’s the Buffalo wings your grandpa’s kept in the garage freezer since 2015. Like White Castle introducing its plant-based slider, this seems to indicate a true mainstreaming of non-meat meat.