Beauty exists in the eye of the beholder, as the Aphorism goes. In truth I agree with this statement. I still to this day do not understand why it is as such that females believe that wearing a mask makes them more beautiful.
The term person derives from the Latin term persona- meaning mask or character (think actor).
I discovered some time ago that a female in make up or mask, was difficult to fall in love with. Is the initial meeting one of made up beauty or natural beauty? Does she hide the true nature of herself behind her painted lips and eye shadow? Do men fall in love with the Actress and her make-up? Or do men become moved by the nature of beauty in it's purest form?
I still have problems understanding why beautiful women paint their face with a somewhat false reality. Truth in it's purest form is Divine and Noble.
Social Cognitive Inference = Social and or Operant Conditioning.
Your loss, pal. As a lot of people already stated, most women (not 'females,' what are you, a Ferengi?) wear makeup because /we/ like it. Some dude's lofty dismissal of such isn't going to change anyone's mind.
Furthermore, maybe some of us wear it because we are ugly and would rather not be stared at for that reason. But, well, as society has shown time and again, ugly folks clearly aren't human.
Why is it you never hear this criticism of a man in say, a well cut suit. The reasons are similar. He likes the look, it makes him feel more powerful,attractive etc. But nobody is bitching that him wearing what he wants on his body is "false advertising".
In answer to your question , men want the woman with the model/actress look , but without the make up they wear . Men approach the made up woman first and frequently , because their eyes pick up on the makeup . The , "mouse ," who may look just as good , if made up , doesn't get a second glance . Most certainly they've made many movies about the ugly ducklings , but in human terms , the movies routinely , take off the glasses , fluff out the hair with lots of hair spray , pile on the makeup , and change her outfit to something gorgeous and sexy , which wouldn't be appropriate in any of her normal activities .
I've known plenty of men who seek out eye candy and wouldn't be caught dead with a homely woman. Some men see being with a beautiful woman as a status symbol for themselves, it's like they've won a prize. I truly wish some people weren't so superficial as life would be much easier. Looking my best, especially as I get older, gives me pride. Besides, it's usually women who are judged by their looks, not men.
I agree girls are beautiful and need no war paint. also make up is not tested for carcinogens as it is not ingested and has been linked to various cancers. you'd think some university somewhere would fund the required studies .the marketers should be shot
Beauty is manipulated especially by females and that's because although it's subjective there are general universal fitness indicators and ways of sexualizing ones self. Which is what happens with adornment and enhancement. As a personal note Id rather have a naturally good looking woman as I can easily appraise her (Lol,I know sounds weird right) and it's a show of confidence in herself.
I had studied some of the visual cues. When a woman is excited her lips will get more blood in them so the idea behind lipstick is to attract a mate. There are many other cues that is one that sticks out the most. Rosy cheeks, defined eyes or widened eyes. This is all primal cues that have been exploited. Do not get me wrong men also produce visual cues.
My personal view is that a confident woman will use only a little makeup to accentuate her beauty. My gut reaction to girls who ware lots of make up is that they are either A - hiding something, B - have self-confidence issues or C are shallow, vain attention seekers. All three of which are deal-breakers and would make me avoid them like the plague.
Following on from the video below, there are certain features which are likely to result in sexual arousal / increased precived attractiveness. Slim waist, wide hips, big boobies etc. If these are exaggerated they can make someone more attractive, even if the exaggeration is beyond what is natural. Look at plastic surgery and how women are portrayed in comics and some video games for example. We see examples of this in nature too. For example the stickleback. For a male stickleback the more silver and rotund a female is the more attractive she is - her increased girth shows she is laden with eggs that need fertilising. These ques are so strong that a silver ballbearing will be more attractive than a real female stickleback. Humans are not much different ?
Actually, beauty is scientifically is proven to be a real and quantifiable phenomenon, with quintiles based upon various hard coded features relating mostly to symmetry and implied genetic health.
Makeup is designed to exaggerate or accentuate those features found desirable.
I quit wearing make-up a very long time ago, when I was still in my 20s.
I never liked the way my skin felt when I had make-up on. It felt like I couldn't breathe.
I'm really glad that I haven't spent decades wasting my money, and time, on what I've
always felt was a silly social/cultural construct. I'd rather buy moisturizer and sunscreen.