Dating app giant Match Group is partnering with the White House to promote vaccines for a limited time.
Singles using Tinder and other popular Match Group-owned dating apps will soon be able to display their vaccination status as a badge on their profiles.
The new feature is part of Dallas-based Match’s effort with the Biden administration to promote COVID-19 vaccines to the American public.
Match Group sees COVID-19 vaccinations as a necessary step for singles to be able to date safely in person, the company said. Its dating apps, which include Hinge and OKCupid, were being used by an average of 11.1 million paying subscribers during the first three months of this year.
The badge feature will roll out in “the coming weeks” and remain on the platform until July 4, according to Match. And the badge comes with perks.
On the Match, BLK and Chispa platforms, users who add the vaccination badge will receive a free algorithmic “boost” to elevate their profile to other users.
“As a technology company whose mission is building meaningful connections, we’re proud to use our strength in numbers in the Black and Latinx communities to increase vaccinations by teaming up with the White House,” Match Affinity CEO Hesam Hosseini said in a statement.