Some sites will block you if you have an ad blocker, but I simply add them to my blacklist so that site never comes up as an option anywhere, not even in a search. Most of the time we click on links recommended by friends or by Facebook or social media... if that's the case, then I block that ad in Facebook as well.

Many Websites do depend on ad revenue, but they are ridiculous with their ads. Instead of shooting an ad that would appeal to you, they throw on ads, videos, popups, popunders, and eat away at your data... much less your battery.

Blacklist the pages, and then you'll only get pages that will serve you the content.

Try using a VPN or a browser with a built-in blocker. It doesn't block everything, but it gets most of them (I use Brave for example). I've tried a bunch of vpns over the years. If you want to block everything, then TOR will be your only solution. Otherwise, there are a few that I recommend: Private Internet Access is a subscription service. They have hundreds of servers all over the world. Another one that I've been using lately is Windscribe

Paying for each "impression" is a very common and cheap way to pay for online advertising. A company pays for each time their ad appears on a site. It doesn't involve a length of time, it's number of impressions. And yes, they know exactly how many times their ad appears. Another way to pay is per "click" -- when the target actually engages with the ad. They know everything you do online! LOL!

I'm with you! I hate those ads. And it's a simple matter for them to detect our ad-blockers.

Here's my question - Why would any advertiser want to push their ads to people who have made it clear they abhor them? It seems counter-productive to annoy or anger the very people you're trying to reach.