THE DEFINITION OF IRONY

On Christmas day 2009, Jimi Heselden purchased the Segway company. On the morning of 26 September 2010, Heselden was riding his Segway while walking his dog near Thorp Arch; when he reversed the Segway to allow a fellow dog walker to get past him, he fell from a nearby cliff into the River Wharfe. A "rugged country version" of a Segway was found in the water. The coroner concluded that Heselden had died of "multiple blunt force injuries of the chest and spine consistent with a fall whilst riding a gyrobike". He had owned the Segway company for only nine months at the time of his accidental death while using a Segway.

Quite the philanthropist, in 2008, Heselden donated £1.5 million to the Help For Heroes fund through a charity auction bid for nine people to fly with the Red Arrows. Heselden said, "There are people out there who are making money and when times are good. I honestly believe people have a moral obligation to use their wealth to help others." Also in 2008, Heselden contributed £10 million to setting up the Leeds Community Foundation; he would later donate an additional £13 million.

His estate, bequeathed to his widow and family, was worth over £340 million and he was ranked in the top 400 members of the Sunday Times Rich List.

Source: [en.wikipedia.org]