If you think that logic or reason has any place in modern politics or media then you have not been following the plot such that it is. It is ALL about clickbait. For example, if I were to post a rant saying "I hate old people. I think they should be strangled at birth". I might get a few laugh emojis but there would be some who don't get it and are offended. They would comment which indicates interest/revenue. Similarly, there might be others who really DO hate old people who would comment and share, again more interest/revenue. The fact that I am 65 would only add to me being lorded by ageist idiots.
If Kanye had gone the logical BLM/civil rights road, he would be just another black artist. This way he stands out, is courted by right-wing media, gets to dine with 45, makes the world headlines and most people (including me thankfully) haven't even heard any of his music.

Yes, and Ye has determined that there's more money, or more consistent money, in sales to the MAGAT crowd than outside it. Maybe even easier money and that's appealing to him. Just another Con playing a game of numbers.