The 'brand' and the photoshoot has the look of a college project ... rather than a commercial company. Whatever - it got them noticed by the media

Dumb fucking idea. There was a native school that made a shirt called fighting whities. They were mad because lots of teams use native people as their mascot. My HS team was the warriors but they changed it. Anyways the fighting wities backfired because white supremacists were buying them. I think you can still get them, but they put a disclaimer on them.

Those hoodies need a BAN WAR WEAPONS message same size as the school names....what kind of creep wears a HIROSHIMA hoodie ? Maybe I can sell more NOODLES by NAGASAKI advertising??

I see Bankruptcy in the Very Near Future .

WTAF???? This was to raise awareness????

Do not blame amerikkka for being the most Capitalistic country in the world... ameriKKKa was founded in a very simple concept... hate the communist even if you don't understand what Communism is... hate those commies and Squeeze every single penny out of the guy next to you.

Lemme guess, they think they're being cool? Edgy? Nope, just tasteless

I'm sure it's wonderful for the parents of the Sandy Hook victims to see that.