Orange as a colour and a word did not exist until the late 19th century, what we now call orange was considered a shade of red, sometimes referred to as carotene red.
This is why a Robin Red Breast is not called a Robin Orange Breast.
However when the Spanish fruit the naranja became popular in the English speaking world it was often mispronounced as "An oranja" rather than "A naranja" and in time common parlance came to call the "new" fruit An Orange, it's unique colouring went from being the the colour of an orange to simply orange coloured.

How about if one changes the name of the color. Here's a picture of our car. My late partner loved this color and it soon became her favorite color. People started giving her jackets, pillows and other items with this color. When we bought the car the dealer told her, gee m'aam, everybody loves this color, but few are brave enough to buy it. The color on the cars description is Habanero not orange. I think better yet, instead of an orange jump suit how about an orange strait jacket.

If prison guards don''t want men to have sex in prison. Why do they dress them up in orange?

I can think of two airlines that use orange in their branding and aircraft livery.

EasyJet in the UK and Jetstar in Oceania.

Also note: orange is not a primary color; it's a SECONDARY color, as in second-rate, second-string, second in a field of two,...