It does seem like they could have come up with a better new name..

Funny, looking back, I always thought fondly of aunt Jemima, loving matronly figure offering sweetness and joy.
The image is certainly dated, but if people are offended by it .....let her go. Time to rebrand anyway.

This is a topic that has as much impact as a thirty second summer shower, i.e. no impact at all.

Doesn't bother me one way or the other I will say that I'm happy for those who it did bother though, but on a practical note the Pearl milling company was the originator of Aunt Jemima

Quite right, I mean it is absolutely obvious that no woman of colour named Jemima EVER had a nephew or niece, and no way could a black woman have ever been a chef capable of creating let alone marketing her own recipes!
That is just a couple of utterly racist suggestions.
And UNCLE Ben? Sounds a bit to like UNCLE Tom doesn't it, and as pointed out earlier BLACK people do not have brothers and sisters, that is just stereotyping!
Best be rid of of All these out dated images, watch out Captain Birdseye, not everyone with a white beard is a jovial old fisherman, So long Quaker oats man you grotesque religious hate monger and while you're at it ARREST Jodie foster for sexualising children for those terrible Coppertone adds she did when she was a kid!

I’m sure a lot of people Are happy with this change. Progress is slow, but we keep pushing.