Got to love it...
[markets.businessinsider.com]
Also, that sounds way worse than it actually is. The market cap is down around 6% and the stock price is down 4.5% from whether it was on Jan 6th. I'm sure this story will prompt people to start buying it too. It's already up 2⅓% today.
It's almost as if sometimes doing the right thing is less profitable than doing the wrong thing. Who would've thought?