Advertising thrives on manipulation tactics. Influencing the subconscious. Subliminal messaging is no longer allowed, but there are plenty of other tactics being used.
Like those little fake droplets of condensation on soda ads or the sound of the can popping open and the fizz noise from the carbonation.
Fear tactics, repetition, color psychology, consumer data collection, packaging items to appear "fresh" when they've been sitting on the shelves for months...
Or playing on subconscious desires.
Axe body spray decided to find out who their target audience was. It was the novice teen-young adult, inexperienced in love. So, they showed them a guy who was doused in their products-- suddenly becoming a magnet for beautiful women.
The advertisements were so successful, they ended up with a branding problem. Teenage boys who were considered "geeks" or "nerds" were using it heavily. Worse yet, some schools even banned it-- because they were dousing themselves in the stuff and it was potent.
Marketers study patterns, people, and what impacts them. So, is it immoral to use these advertising and manipulation tactics to sell products or is it just good business?
What do you think of it all?