Brand names... sometimes it's just a name- a reason to charge extra money for something that can be found in the same quality, albeit logo-less.
Other times, it's synonymous with a certain quality or type of product. For me, I have mixed feelings on brand name foods. Velveeta has a very distinct flavor vs. an off brand.
Do brand names matter to you? If so, what are some of the times you really look for a specific brand?