I've seen those commercials, very cheesy and stupid! Religion should just go away!

They are trying to make jesus more white and republican.

Servant Foundation EIN 43-1890105 check the IRS 990 filing….public record

Assets from 2020 filing went from $699 million to $974 million. From the 2020 Form 990 filing: “The signatry exists to inspire and facilitate revolutionary, biblical generosity.”

It’s all about the money. Modern Christianity is an entertainment venue. Ask the attendees. They will tell you that attending is inspiring and the pastor” says things that make me feel good and the music is sooo good.

Add the fact that churches are terrific money laundering vehicles and you’ve got an industry that is a perversion of what Christ taught that far exceeds anything practiced in the Old Testament.

Modern Chrtianity is about as real and valuable as TBS’s All Elite Wrestling. I have more respect for prostitutes than I do for modern pastors.

Their "god" needs to be reflective of their desires and their desired actions to achieve such goals. Twist the words and change the narrative.
The original, made up story of Jesus is probably too nice, caring, and socialist for their liking. Since he isn't real, all they need to do is rearrange the current narrative. More bullshit to allow people like the theives that run hobby lobby to allow them to act anyway that helps them achieve their gains.

Brands are marketing entities. Every time you hear "brand" or "marketing" or even "re-branding", you should hear the word "money". Markets are places, virtual or physical, where specific goods or services are exchanged for money. Brands are introduced to gain brand loyalty and increase market share, which is the amount of any given market a particular brand captures, maximizing revenue - in other words, money. Religions are declining and that is a risk to the accumulation of money by the purveyors of religion. I'm surprised only that they are finally not pretending that's what they are doing - spending money to make even more money. That's my take, at least.

Why can't we have ads for fresh fruit and vegetables at the Super Bowl instead of Doritoes, beer and pop.
Is there a connection?

We all know that Jesus prefers fossil fuels over EV's.....I assume he's a big fan of processed food conglomerates also. Perhaps he shops at Wal Mart not just Hobby Lobby?
This is where it gets sticky.

So yeah, let's re brand him. Get it out there so everyone who can't figure it out, and can't actually see his consumer preferences. Therefore when we shop, we can shop where he shops, buy what he buys and we can be just like him !

And don't forget kids....Jesus is a Republican !

Jesus has been re-branded more than a dozen times already. Even the early Roman and Orthodox churches were very different from the early Nazareth church. Which were different from the Jesus of late Rome, and different from the Jesus of the middle ages etc. etc. One of the things which made Christianity a popular religion, is that the bible, upon which it is based, is so garbled, contradictory and meaning free, that you can interpret it how you like, to suit nearly any situation and marketing ploy you wish to use. A good trick, no wonder it is the worlds largest religion.

But then, reinventing Jesus as a gun swinging red neck, may just be pushing the reinterpretation a bit further than even it will really stand. "Only in America !"

Our small atheist group talked about the ads. We ended up making up snarky memes. I think it was the alcohol talking to us that night

It's the same old story of evolution we've heard in fiction since humans started telling stories around the camp fire. Once upon a time Jesus was Yeshua, a simple first century carpenter Jew that everyone considered enlightened enough to be wise. Then he became the son of God, then he became white, then blond, then blue eyed. Now he's evolved to being Krishna in a more NRA friendly northern European / Nordic supremacist version.
We always knew it was all a lie, but if you can re-brand Jesus then there was nothing to Jesus to begin with. Religion supposedly doesn't evolve, the fact that it did and still does betrays the fact that there's no objective truth in it despite Christian arguments. Just as there's no objective morality, otherwise all cats are murderers. Relativity seems to be the underlying fact of reality, so feel free to do you as you find correct for yourself. Seek personal empowerment even if it screws up your life in some ways, better to be miserable and alone & free to think freely then to live a lie while living in a mansion surrounded by kiss asses.
The one thing that's potentially objective is truth, truth acknowledges relativity.

I have seen those commercials many times and found them to be creepy and manipulative. Now I know who is behind them, I find them even more so, tho the news here is not surprising. Trying to manipulate and control the masses by the rich is nothing new.

So, whoever "Rebrands Jesus" effectively owns Jesus?

Taking my thoughts on it to the extreme I wonder how long it would take for us to have a completely different Jesus? This is what Green is trying to do. It is no different than having apologists make claims over ideas that we know are not there to begin with. It can be said that David Green is a super religious nut. He had to return some items from his Museum because he did not own them. If you spend 3 billion to re-brand Jesus you must be expecting to get more money in return.

People do and say strange things. One man in our group told me recently that words Jesus supposedly said over 2000 years ago were supporting the separation of church and state. I can see that. A religious Jew in ancient Israel is supporting the American Constitution and Bill of Rights. He had no idea our country existed when he supposedly made the remark. If Green has his way maybe Jesus will come back as a Christian Nationalist. Jesus never started Christianity in the first place. He was a Jew trying to become the Messiah. None of this had anything to do with America.

One of the upsides to having an established religion is strict regulations regarding advertising. Admittedly there is a mandatory hour on Sunday TV dedicated to spiritual topics but that is it.

Those commercials have been on network TV for about a year now...they show stuff like troubled youth or homeless people being helped by REAL (IMO) Xians...kind of refreshing, actually.

He gets us? If Jesus ever existed at all (a proposition that is highly debatable), he has been dead for 2,000 years. He doesn't get us.

Your project sounds like a worthy endeavor. Best of luck!

Here’s a take: [skepchick.org]

Your project sounds quite interesting I’d like to hear more about that.

Unless you're homosexual. The he doesn't get ya.

Straight out of the movie,'Dogma'.

Perhaps all the preachers and religious types should be put into a large coliseum and allowed to fight to see who has the actual word of god. Then we would know who has the proper knowledge of god, Not!

A lot Jesus’s in Latin America seem too get us too!!!